The Blog

10 Marketing Terms Every Small Business Owner Should Know

Bounce Rate. Calls to Action. Lead magnet. Inbound Marketing. What do these terms have in common? They’re all marketing terms you will likely come across as you begin to promote your small business or freelancing gig. And, they’re also discussed in today’s blog post (along with a few others), so be sure to bookmark this post.

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Fact Friday: Got Bad Habits? Fix Them All at the Same Time.

” … a new small study suggests that embracing a wide variety of healthier behaviors at once, including changes to diet and exercise, may be even more beneficial … people who changed several aspects of their life to be healthier saw bigger improvements in their mood and stress levels compared to people in other trials who changed just one part of their lifestyle.”

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Should You Get Rid of All Your Bad Habits at Once? |Time.com | 5.12.2016

 

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Social Media 101: How to Strategically Manage Your Social Media Accounts

Do you have questions about how to manage your social media accounts? Are you feeling overwhelmed by social and are not sure where start — or what tools you should use to manage your accounts? Do you need to create a social media strategy?

Keep reading to learn about basic things you can do to manage social networking sites for your small business.

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SumAll: Social Media Analytics for Your Small Business

SumAll is an analytics tool that tracks your social media statistics and web traffic numbers. It’s pretty standard, but I use the online service specifically with my Twitter account (though you can use it with Facebook and other accounts).

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Are You Using Facebook Live? You Should!

Are you using Facebook Live? I am! Well, I’m just starting to.

Today — Star Wars Day —  I recorded my second Facebook Live video (see it at the end of this post). Unlike Google+ Hangouts, I didn’t jump at the chance to test out Facebook’s new video app.

First of all, it wasn’t made available to all users when it first rolled out. Only verified peeps got the green light to try it out at the time. And, second of all, I was a little more interested in learning about Blab.

So, now here I am giving it a go. I have to tell you, the experience was pretty good. I think you should give it a try, too.

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Fact Friday: Sitting All Day is Sucking the Life Out of You

“The stress, long hours, and sedentary nature of your modern office job are sucking the life out of you– literally. Around 86% of American workers sit all day at work. If you’re one of them, Alan Hedge, a design and ergonomics professor at Cornell, recommends you change to positions every eight minutes, and take a two-minute “moving break” at least twice an hour.”

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24 Ways Your Desk Job Is Ruining Your Health | Inc.com | 4.28.16

 

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Build a Better Blog: Avoid Keyword Stuffing

Do you know what keyword stuffing is? No worries, if you don’t. Today’s post will explain what exactly that is and why you should stay away from cramming keywords in every nook and cranny of your content.

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Improve the Quality of Your Blog Posts With @Grammarly

If you’re a writer or a blogger, one of the essential tasks you can’t ignore is editing your content. Proper grammar is important for several reasons (more on that in a bit). But, getting it right can be downright tricky.

English can be complicated. Two words can sound the same and have different meanings. Sometimes, two words are spelled exactly alike and yet have different pronunciations. And, the written word can sound like an alien language when compared to the conversations you have with your friends or co-workers.

Nobody said this grammar thing was easy. But, if you know the pitfalls to avoid — and you have the right tools — you’ll be a grammar rock star. Yes, I said rock star.

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Build a Better Blog: Vary Your Visual Content

You’ve probably heard that content is king. But, the images that complement that content rock, too!

One great reason for including images with your posts is that they tend to get more traffic and engagement than those with only text. Images can also reinforce your content and help stir up the emotions of your readers, both of which can make them get up and dance!

And, by dance, I mean help turn them into loyal subscribers. So, why not reward your loyal readers by varying your visual content?

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Blog Faster: How to Save Time When Writing [Part 4] – Free Download

Are you spending gobs and gobs of time writing blog posts? Are you finding it difficult to gather your thoughts during the writing process? Good news! You don’t have to suffer. There’s something you can do to save time when writing.

In this fourth and final installment of my Blog Faster series, I’ll share with you a blogging tool you can use that will help you to be a more efficient writer. See the first three installments in this series below (if you haven’t already), and then take a look at what you’ll learn when this Blog Faster series concludes.

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