A Year Ago on OTR ~ Tips to Make Your Business Blog Rock

On May 26, 2011, in Business, Guest Posts, by Deb Lee, Certified Professional Organizer®
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Our Thursday article is usually reserved for a guest blogger, and today we’re sharing a post from OTR friend, Rajeev Edmonds, from a year ago. Enjoy!

 

What makes a good business blog that brings more sales and authoritatively asserts your dominance in your domain? Well, here are some of the essential components that can make a successful business blog, provided they are followed and implemented in a correct manner.

Purpose : Why Blog?

Business blogs are made with a purpose that clearly underlines the primary goal for which they are made. They are governed by company policies that define their scope and objective. Depending on the requirements, a business blog can take any shape that may or may not look like a regular blog.

 

1. News and Announcements Outpost -A good percentage of business blogs falls under this category. They start as a normal blog and gradually mutates into a news and announcements platform with virtually no interaction with visitors. What a waste of time and money.


2. Hardcore Selling Counter - Blogs have the power to influence and change human minds. It’s a powerful tool if cleverly used, can help boost your sales exponentially. Some businesses use their official blog to aggressively promote and sell their products. They do it through extensive reviews and sales pitches driving prospects to the main website product’s sales landing pages.


Read the Entire Article

 

About the Author


Rajeev Edmonds is a Social Media Enthusiast who blogs about how to blog. A developer by profession, he started blogging in 2008. Rajeev is also a technical reviewer of books with subjects ranging from Web Developement, WordPress and Social Media.


Connect With Rajeev: WebTwitter


 

 

Essential Elements of a Successful Facebook Business Page

On November 4, 2010, in Business, Guest Posts, by Deb Lee, Certified Professional Organizer®
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OTR friend, Rajeev Edmonds is back with more tips for small business owners.  In his last post, he shared tips about blogging.   This time, he tackles Facebook.

Businesses across the world, be they small or big, are turning to Facebook to get more customers. Facebook pages are an effective medium to attract a large user-base of this most popular social media platform. They are easy to create and administer, provided you spice them up with the right ingredients to pull your customers convincingly. What makes a killer Facebook page and how it can help grow your business?


Basic Elements

Image – The very first thing that grabs the attention of a new visitor is the image used on your Facebook business page. Normally businesses use a logo or a combination of logo embedded in another photograph. The rule of the thumb is – “make it eye-catching and don’t hesitate in experimenting.” Here’s an excellent tutorial about facebook profile image hacks. You may consider changing this image every six months to give a fresh new look to your business page.

Description – Your business page description should clearly explain what the page is all about and what fans can get from it. You may include some lines about promotional stuff a fan may get after liking the page. This may include free ebooks, premium video tutorials and similar things. Whenever I visit any Facebook page, it’s the first thing I read before going ahead.

Essential tabs – Apart from default tabs, you must create a welcome tab for new visitors. Other important tabs may include discussion board, events, notes, photos, videos and reviews. Your Facebook business page may or may not require all of these tabs. For example, if you produce video content on regular basis and maintain a dedicated YouTube channel, you may want to create a separate ‘Videos’ tab on your business page.


Miscellaneous Tips For Managing Facebook Business Page

  • Create a “Freebies” tab visible only to fans. Give a sneak peak of this page on the default landing page for non-fans.
  • Keep a secondary administrator in case of an emergency. Pages with large fan-base usually have more than 2 administrators and in different time zones.
  • Fostering a community is an art. Keep your business page updated and regularly reward the most active fans.
  • Import your blog and various social media updates (Twitter, Linkedin) on a separate tab via Facebook applications.
  • Create privacy & spam policy and set appropriate permissions for fans adhering to that policy. If you experience too much spam, you may restrict posting to selective tabs.
  • If your budget allows, use facebook ads to drive targeted traffic to your business page. Take my word – It’s worth the money.
  • Tag liberally to let others know you care for them and you listen to them.


Whether you’re running a non-profit organization or own a small business, Facebook business pages have the potential to kick-start your conversions/sales. Don’t be left behind and create one today.


About the Author

Rajeev Edmonds is a Social Media Enthusiast who blogs about how to blog. A developer by profession, he started blogging in 2008. Rajeev is also a technical reviewer of books with subjects ranging from Web Developement, WordPress and Social Media.

Connect With Rajeev: TwitterWebsite


Create a Better Business Blog

On May 6, 2010, in Business, Guest Posts, by Deb Lee, Certified Professional Organizer®
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Are you a small business owner who’s interested in blogging? Do you want a well organized blog? Do you know what elements you need to ensure maximum impact?  In the first of this two-part series, Problogger, Rajeev Edmonds, explains the reasons every SMB should have a blog.

Businesses across the world are turning to new media channels to reach out to maximum prospects. One such medium is  a blog that has the power to build a strong online presence facilitating direct interaction with customers. Business blogging came into existence with the start of this century, and since then, it has gone under several transitions. Any business, that is really serious about pulling more customers through internet cannot afford to isolate themselves from this excellent and powerful medium.

What makes a good business blog that brings more sales and authoritatively asserts your dominance in your domain? Well, here are some of the essential components that can make a successful business blog, provided they are followed and implemented in a correct manner.

Business Blogging

Purpose : Why Blog?

Business blogs are made with a purpose that clearly underlines the primary goal for which they are made. They are governed by company policies that define their scope and objective. Depending on the requirements, a business blog can take any shape that may or may not look like a regular blog.

1. News and Announcements Outpost – A good percentage of business blogs falls under this category. They start as a normal blog and gradually mutates into a news and announcements platform with virtually no interaction with visitors. What a waste of time and money.

2. Hardcore Selling Counter – Blogs have the power to influence and change human minds. It’s a powerful tool if cleverly used, can help boost your sales exponentially. Some businesses use their official blog to aggressively promote and sell their products. They do it through extensive reviews and sales pitches driving prospects to the main web site product’s sales landing pages.

3. Community Building - This is one of my favorites, where the focus is more on creating a large fan base and converting them into returning customers giving you much more business in the long run. Some popular business blogs manage to create a huge fan base that not only brings more sales, but also work as a marketing army who spread positive reviews to their extended network.

4. Hybrid Approach -  This is perhaps the best approach to business blogging. You hard sell on it, you build a community, you announce new products and services leaving no stone unturned to help grow your business. Maintaining such blog requires considerable effort and careful planning, but the end-results are equally rewarding.

It’s up to you which approach you choose for your business blog. Community building and hybrid approach are two of the favorites that can pump new life in your business yielding results above your expectations.

Design And Integration

Normally, business blogs are tightly integrated with company’s web site. The strategy behind this tight integration revolves around driving traffic to-and-fro from both ends increasing the probability of more conversions. What do we mean by tight integration? How does this help in getting more conversions?

Part II:  Design/Integration and Community Building Strategies.

 

Image Credit:  Flickr

 

About the Author

Rajeev Edmonds is a Social Media Enthusiast who blogs about how to blog. A developer by profession, he started blogging in 2008. Rajeev is also a technical reviewer of books with subjects ranging from Web Developement, WordPress and Social Media.

Connect With Rajeev: Web | Twitter

 

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