There’s a new sheriff in town… Actually, the sheriff is not so new and it happens to be the Federal Trade Commission, otherwise known as the FTC. They have new guidelines that require bloggers (including yours truly) to be transparent about their product endorsements and testimonials. You can find the full statement made by the FTC here and the OTR policy here (or by clicking on the menu link above, “Disclosure Policy”).
- New FTC guidelines for bloggers are a bigger challenge for marketers (funanymore.com)
- FTC Guidelines for Bloggers who Endorse (currentbuzz.org)
- New FTC Guidelines For Bloggers… (hilarytopper.com)
- FTC: Bloggers, celebrities beware! (money.cnn.com)