Our Thursday article is usually reserved for a guest blogger, and today we’re sharing a post from OTR friend, Rajeev Edmonds, from a year ago. Enjoy!

What makes a good business blog that brings more sales and authoritatively asserts your dominance in your domain? Well, here are some of the essential components that can make a successful business blog, provided they are followed and implemented in a correct manner.

Purpose : Why Blog?

Business blogs are made with a purpose that clearly underlines the primary goal for which they are made. They are governed by company policies that define their scope and objective. Depending on the requirements, a business blog can take any shape that may or may not look like a regular blog.

1. News and Announcements Outpost -A good percentage of business blogs falls under this category. They start as a normal blog and gradually mutates into a news and announcements platform with virtually no interaction with visitors. What a waste of time and money.

2. Hardcore Selling Counter - Blogs have the power to influence and change human minds. It’s a powerful tool if cleverly used, can help boost your sales exponentially. Some businesses use their official blog to aggressively promote and sell their products. They do it through extensive reviews and sales pitches driving prospects to the main website product’s sales landing pages.

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About the Author

Rajeev Edmonds is a Social Media Enthusiast who blogs about how to blog. A developer by profession, he started blogging in 2008. Rajeev is also a technical reviewer of books with subjects ranging from Web Developement, WordPress and Social Media.

Connect With Rajeev: Web | Twitter