How do you feel about deadlines? How do you feel about waiting – dare I say, procrastinating – until a few days before your deadline? What happens to the quality of your work when you wait? Do you love tight deadlines and make your best decision when under pressure?
In a recent Behance article, it was suggested that there are “advantages of a short deadline” when working with clients.
“In advertising, and also editorial, when people have 2 days, the briefing is much better, and the discussion is much better. It’s not that people just sign off on anything because they’re in a hurry. They’re just really looking at what they have, and trying to make the best product, and get it done.”
Is this shorter, procrastination-like approach industry specific? Does this work for you? …or is this really not procrastination, but a well thought out approach to help the decision making process along?
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