I recently heard someone one Twitter say that they really liked an application called Evernote. So, being the nosy person that I am, I decided to get more information about it. I thought Evernote was a way to track your tasks so that you could stay organized. I learned after talking with Ron Toledo, Evernote’s Marketing Manger, that I was wrong. Here’s my interview with Ron.
1. So, what’s Evernote all about?
Well, it’s not a reminder system like you thought it was. It’s like a digital shoebox that helps you to capture all those things that you want to hold on to for a later date. Think of it as a central repository for anything you’re working on (e.g, pictures, documents, notes, etc.). It’s an open system that’s customizable and tailored to each user. We have a powerful search engine that allows you to search by date, time, location, or just a simple keyword.
2. Why would someone use your application over another?
We make it really easy for you to put your stuff in Evernote. Rather than using bookmarks, you can use our web clipper and get a nice note instead of just text. It’s free (though there is a paid premium version for $5/month) and available across platforms (i.e., Mac and PC). There are a lot more things you can do with it, too.
3. Do you use Evernote?
I use it all day every day. I use it with my iPhone and my laptop. There’s a lot of freedom with it because I know that no matter where I am, I will always have access to my notes.
4. What do you like most about it?
I’d say I use the web clipper the most. It’s so easy, especially for people who are in front of their computers a lot. You can clip stuff to read or do later. Before I started using web clipper, I’d lose the things I wanted to get back to, but not any more.
5. So, you know I have to try it out now. Is there support for folks like me who might have questions?
So, I know what you’re thinking. Of course the Marketing Manager will have great things to say about his company’s product, right? Remember that someone who was raving about Evernote on Twitter? Well, I interviewed him and he’s none other than Jim Deitzel from Rubbermaid. Rubbermaid makes great organizing products and Jim and I have interviewed each other in the past. So, I trust my source! Stay tuned for my next post where Jim tells all…and don’t forget to leave a comment on how Evernote works for you.